Age 5 years
survey
2026 – 2027
Age 5 years
survey
2026 – 2027
Age 5 years
survey
2026 – 2027
Taking part in the Age 5 years survey
We have surveyed families each year since the children were around 9 months old, and now it is time for the age 5 survey. This is an important time for us to understand how children are developing.
Who would we like to speak to?
We would like to speak with one parent/guardian, usually the one that spends the most time caring for the child currently, for about a 45-minute visit at home. The visit involves some games and puzzles for the 5-year-old(s) to do, such as naming different objects and playing some games on the interviewer’s tablet. It also involves the parent/guardian answering some questions about their child(ren)’s development and family life.
The Age 5 survey includes questions about:
- Who lives with you now
- Your child’s personality, language, and health
- Your childcare arrangements
- Your use of services
- Your employment situation
- Your wellbeing and health
Age 5 years survey FAQs
How do I know the interviewer is genuine?
All interviewers carry ID photocards with a Freephone number 0808 238 5456 to call if you want to check who they are. If you have any concerns, please contact us via this number (please note that calls from a landline are free but calls from mobiles may vary so please check with your provider).
Do I get a voucher for taking part in the surveys?
Yes, we offer you an e-voucher as a token of our appreciation. At the end of the visit the interviewer will collect your email address to send you the e-voucher. In case you do not receive your voucher or have questions about the redeeming the voucher, please contact us.
What happens when the Ipsos interviewer comes to visit?
The visit will be relaxed and informal. The Ipsos interviewer will arrange the visit for a date and time that suits you. They will have a tablet computer and follow a set questionnaire. There are no right or wrong answers – we just want to know your views and information about you and your 5-year-old child(ren). You do not have to answer any question if you do not want to. The most important thing is that you answer as accurately and as honestly as possible. You can also stop the interview at any time. If you stop and want to complete the interview later, that is also possible.
What if I am out or busy when the Ipsos interviewer comes to visit?
If you are unable to take part when the Ipsos interviewer calls, they will be happy to arrange a more convenient time.